post wolvesland , Branding , Investment Management , E-commerce , سرزمین گرگ هاThe imortance of branding - (www.wolvesland.org) The imortance of branding - (www.wolvesland.org)
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The imortance of branding

The imortance of branding

by wolf
September 7, 2017
The imortance of branding

The imortance of branding

The imortance of branding : The function and art of branding is a major contributor to the success of a product or service sold by the company that markets it.

 

 

According to We b s t e r ’s Dictionary, a brand is defined as “a means of identification,” or “an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant that may be used and protected as a trademark.”

 

At Chemark we look at a brand as more than a trademark for the legal protection of the product or service offered. Well , at least we think it should be.

This is where many marketers get into trouble and lose the positive impact of proper brand management.

 

 

Branding-Strategy-Insiders-Top-25-Thought-Pieces-On-Brand-Management_wolvesland.org

 

 

Brand management should aim to build into customers’ minds a set of perceptions and attitudes relating to an offering, leading to positive buying behavior.

To achieve this goal , managers must know a great deal about their customer base.

The power of a brand is measured by its effect on buyers. A powerful brand will cause its customer base to either defer or refuse to purchase if the brand is NOT available.

Some brands have reached a level of mass acceptance where they are used as action verbs, such as “ X e r o x i n g ” a document instead of copying it and “ F e d e x i n g ” a package rather than mailing or posting it.

One brand’s identity is so strong that when we hear Aspirin we immediately think of Bayer.

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