Branding based on Steve Jobs talks
Now we will going over to branding based on Steve jobs talks.
This is very complicated world , It’s a very noisy world we are not going to get a chance to get people to remember much about us – no company is !!
And so we have to be really clear on what we want them to know about us , now apple fortunately, is one of the dozen best great brands in the whole world.
right up There with
It’s one of the greats of the greats , not just in this country but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality and Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back !!
The way to do that is not to talk about speeds and fees , it’s not to talk about bits and mega-hertz , it’s not to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you , they tried and the sales were falling and then they tried “Got Milk” and the sales went up.
Got milk was not even talk about the product in fact , it focuses on the absence of the product.
But the best example of all and one of the greatest jobs of marketing that the universe has ever seen is NIKE!!!
remember , NIKE sells a commodity – they seel shoes !!
And yet you think of nike you fill something diffrent than a shoe company .
In their ads as you know , they don’t even talk about the product .They don’t even tell you about their Air sales and why they are better than Reeboks Air sales?
What does NIKE do in their ads ????? we will write later !!
Branding based on steve jobs talks.